If you shop online you have probably come across a chatbot. You see them on most e-commerce websites because they’re hoping to sell you a product. If you have a question about that item, they want to get the answer in front of you ASAP, so that you don’t leave their site to buy a competitor’s product.
In recruiting, the goal is the same. We are essentially selling a role within a company to a candidate. Treating candidates like consumers is the new way to attract and acquire talent. Thats why it’s time to adopt the e-commerce mentality of