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“Pepsi: We make soda.” “Delta: We fly airplanes.” “Nike: We make sports stuff.”
If those were advertisements, they’d make for some pretty boring Super Bowl commercials. Fortunately for us (and them), major brands don’t use such forgettable slogans. Neither should you.
When it comes to writing their LinkedIn profile headline (that line of text that appears just below your name), many people take a “just-the-facts” approach, listing only their company or job titles. Make no mistake, though: That profile headline is your own personal ad. That’s why you should treat it like a mission statement — encapsulating who you are and why