You’ve probably heard of the idea of 1,000 True Fans. Seth Godin gets a lot of credit for the idea, but he’s quick to point out he got it from Kevin Kelly over a decade ago.
True Fans are those people who really believe in you and your work. They make it a point to consume your content. If you’re close to them they’ll make a point of coming to see you. Most people don’t have any fans. Think about your normal employee working their average job. They do good, solid work, but no one is going out of their