Your Employees Are Your Brand Ambassadors; Train Them Accordingly

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“Dad, can you take me to the craft store?”

My sixth grader has a diorama due the day after Thanksgiving break.

So, off Norah and I went to the craft store last night. “Can you help me find fake moss for the floor of my deciduous forest?” I had two options. Aimlessly wander around the big-box store, or amble up to the register to ask for directions. Already frustrated by the endlessly homogeneous aisles of fabric and beads, I chose the latter. Ahead of me at one of the registers was a gentleman (and I use that term very loosely), who was

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