Your ‘About Us’ Page Is About What?

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While reading a contributor’s story about technology and benefits, the author referred to a company I didn’t recognize. Given the thousands of companies occupying the vast space we call HR technology, that’s not unusual.

I’ll usually add a short phrase defining the company’s business. We include it for large companies too, even though it seems obvious: HR consultancy Mercer, tech giant Hewlett Packard, largely for clarity’s sake. 

With less-known companies my go-to is their About Us page, which helps me craft a quick ID. This particular About Us page, however, made me stop, blink several times, shake my head and

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