Take a look at the image below. Is square A the same color as square B?
Obviously not, right? Wrong! They’re actually the same color. Take a look:
But even once you’ve learned that A and B are exactly the same shade, your brain still unconsciously sees one as light and one as dark.
And, this issue – the fact that our brains trick us into thinking a certain way even if we know better – is exactly why unconscious bias is so hard to prevent. And, this is a huge issue