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Why Podcasts Might Be the Recruitment Tool You’re Missing

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One in three applicants for an entry-level job is unqualified. That’s a lot of resumes to sift through to find someone great. And if a job posting is attracting more unqualified applicants than usual—say, because of an ineffective job description—then you might be missing your mark completely.

This was a problem that the city government of Edmonton, Canada knew all too well. Its job postings were drawing lots of unqualified applicants and not enough of the type of people they were looking for. And since 90% of each job description was dictated by union

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