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Why Harley-Davidson Is Giving Interns a Free Motorcycle and 12 Weeks to Ride It Across the Country

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For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of the 1969 classic Easy Rider, Harleys evoke a very specific image: long hair, sunglasses, bandannas, and maybe an American flag or two.

But while that nostalgia has served Harley-Davidson well over the years, it could also be causing some new problems for the 115-year-old, Milwaukee-based manufacturer. These days, a Millennial generation that isn’t particularly enthused about motorcycles in general is hurting both the company’s sales and their recruiting efforts. In fact, In January

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