Why Do You Do It This Way?

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Whenever I familiarize myself with a new company – because I am writing a case study on them or have been asked to speak to a group of their executives — I find out what its key processes are and why it has organized them that way, often first asking, “Why?” As in, why have you organized things this way? You would be surprised how often I receive the answer, “I don’t know — that’s just how we’ve always done it.”

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