Why Candidate Experience is Your Employer Branding Weapon

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This is a guest post by Ken Kwan, Founder of Career Prophets, a Global Talent Management Consultancy.

One of the key components to organizational prosperity is the ability to attract and engage talent on a consistent basis. Over the years, organizations have geared up their talent teams with state of the art sourcing tools and capabilities, as a way to hunt down top tier talent. In more recent times, organizations have shifted their focus to creating better candidate experiences.

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