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Whiteboard Wednesdays: Microsites on Your Careers Site: Data and ROI Calculations

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Every eCommerce website in the world has landing pages for different products.  These pages share the key value propositions to customers, and feature reviews, pictures, and videos.  The analog to recruiting is probably obvious: we’re all trying to share information about our departments, offices, and jobs.  So, it stands to reason that we should have microsites for each of the key areas within our company.

In fact, many companies are starting to adopt this strategy within their careers site.  Microsites are an amazing way to share culture, convince top talent that this is the right place for them, and allow

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