A Drip campaign is when you send a series of emails to one candidate and the first one typically should be about them. And then with more of the emails. And then the second email will be of what about the company would they be interested in.
So, say you see a resume and they’ve got extensive volunteer experience. And then you send them an email and say, “Okay you know I saw that you volunteer. It’s what you like to do. Check out what happened at (insert company name)
And then the next email, if they don’t respond, the next email,