What to look for when hiring a digital manager?

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I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues:

Don’t know what I don’t know > as I don’t know digital I am not sure if the people I am talking to know what they are talking about or not What should I be paying them? What skills should I expect them to have?

Digital skills are important for all staff to have however before you start the process to hire

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