I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues:
Don’t know what I don’t know > as I don’t know digital I am not sure if the people I am talking to know what they are talking about or not What should I be paying them? What skills should I expect them to have?
Digital skills are important for all staff to have however before you start the process to hire