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What Recruiters Can Learn From How Magic Johnson Wooed Lebron James to the Lakers

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When NBA free agency started a few weeks ago, Magic Johnson was asked about his approach to recruiting top talent, including LeBron James. He basically said it was a high touch relationship-based process customized to the needs of the player being recruited.

Magic went on to say the team’s current and future needs had to match the player’s skills, future goals, and ambitions in order to increase the likelihood the player would agree to join the Lakers rather than go elsewhere. He also said the money was less relevant (not irrelevant) on both sides

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