What GE Does Right on Employer Branding (and who they look up to)

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I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With nary a work boot in sight, the young, passionate, and tech-oriented Owen is completely jazzed about his work at GE, helping to develop the software and technologies that will help hospitals, research facilities, and the energy sector (among others) change how they work.

These videos are a great example of how marketing and talent

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