There has been quite the conversation about company branding in our industry and how this is helping drive candidates into the process. Why Coca-Cola or IBM need a branding team is beyond me, I am pretty sure they are well known around the world, but that is not what I am getting at here. Smaller companies who do not have a budget for marketing sure as hell don’t have money for branding, or do they? Let me tell you a little story, you know I love stories.
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