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Using Personal Disruption to Build an A-Team: Q+A with Author Whitney Johnson

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Innovation comes in many forms—design thinking, traditional R&D, exploring a new market. And it can be a key part of organizational growth, helping to boost customer satisfaction or the development of new products. One powerful form of innovation in business is disruptive innovation, the idea that companies can displace an existing market with an innovation that fills a need for a new population of consumers.

Author Whitney Johnson had a theory that disruptive innovation, which is typically applied to products and services, could also be applied to people. In her first book Disrupt Yourself, she applies disruptive innovation to an individual level, giving people a framework

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