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Using Incentives to Attract Interviewees — Don’t Miss This Trend

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If you are having difficulty getting prospects to interview, join the trend of offering qualified candidates incentives for interviewing or job acceptance. This might initially sound like a crazy idea until you realize that using incentives to attract customers is a proven practice with a high ROI. So learn from marketing and offer small incentives (usually a gift card) for showing up for an interview or for interview transportation costs if they are hired (High Flying Foods in San Francisco for example now offers a $50 Visa card, as well as a $500 sign-on bonus).

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