Using Content to Create an Engaging Candidate Experience and Strong Talent Community

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Your HR strategy should be about humans, not resources. It’s important to recruit them honestly, engage them like you would a friend, and build an emotional connection—the talent lifecycle is not a transaction. One way to do this is by using content to foster a great candidate experience that makes people feel valued and think well of your company, whether or not they get the job. Candidates are potential brand ambassadors for your company and could become employees down the road. You want to nurture this community so that over time you have an engaged community of talent at your

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