Use Good Benefits Communication Tools, and Wake Up the ‘Young Invincibles’

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The young professionals on the bus seat behind me were talking about this year’s medical benefits, and I listened in.  It’s my business.  (Benefits, that is … not eavesdropping.)

“Benefits sign-up time.  I hate it.  They’re sending me those thick envelopes, but I just don’t get it.”

  “Do the math.  Just decide based on money.  If I go to the doctor, it costs money.  Eating healthy costs more than roller dogs for lunch and happy hour snacks after work and Frosted Flakes in the morning.  I’m signing up for the cheapest premium possible and spending my money on tuning

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