Toy Brands are Using YouTube to Reach New Audiences!

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The Millionaires of YouTube

Four years ago my pre-school age daughter introduced me to one of the most influential YouTuber channels among the children’s demographic. Candace, otherwise known as Cookie Swirl C, was YouTube’s answer to television commercials. Since DVR and streaming video had made traditional commercials obsolete, brands were looking for creative ways to reach their target audience. The cult-like following of children’s toy channels provided the perfect landscape for ad promotion. The viewers were devoted, loyal and had the ear of their parents. The result was unbelievable.

Cookie Swirl C has never shown her face on camera, but

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