Three Marketing Ingredients for a Killer Employer Brand in 2018

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Alexandra Petrini, Director of Marketing at OneWire

Recruitment marketing is the name of the game this year and creating a killer employer brand should be a top priority for your company in 2018.

As the director of marketing at OneWire, I’ve become an expert at marketing jobs to both active and passive talent. Trust me when I tell you that the companies with the highest applicant rates have had incredible employer brands to back them up.

So what goes into creating a great employer brand? Employee reviews, career pages, word of mouth – all of these work together to create a public

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