Alexandra Petrini, Director of Marketing at OneWire
Recruitment marketing is the name of the game this year and creating a killer employer brand should be a top priority for your company in 2018.
As the director of marketing at OneWire, I’ve become an expert at marketing jobs to both active and passive talent. Trust me when I tell you that the companies with the highest applicant rates have had incredible employer brands to back them up.
So what goes into creating a great employer brand? Employee reviews, career pages, word of mouth – all of these work together to create a public