Thinking Like an Economist

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Google’s pioneering use of data more than a decade ago to improve how the company found, engaged and retained employees helped popularize people analytics for human resources.

But you don’t need to be a tech giant to incorporate analytics into your hiring and HR practices, according to workforce industry economists speaking at a session titled “The Real Economics of HR Technology: Using Big Data to Drive HR Decision Making” during the HR Tech Conference on Wednesday.

In fact, employers that aren’t using analytics to improve recruiting and other aspects of people management put themselves at a distinct disadvantage. A tight

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