The Telltale Text

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Erika Nardini says she learns a lot about job candidates by how quickly they respond to text messages. And if you want to work for her, you better not leave her hanging when she sends you one.

Last week, I started seeing article after article focusing on Nardini—CEO of Barstool Sports—and a unique exercise she uses to get a sense of how devoted an applicant would be if hired by the New York-based sports and men’s lifestyle blog.

Earlier this month, Nardini told the New York Times about the random text messages she sends to prospective hires at odd times—9

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