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The “Soft” Side of Effective Mergers

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Mergers are an integral part of business life. They represent an important tool for corporate success by, among other things, helping companies diversify, add complementary offerings, and remain competitive through effective scaling. But having advised senior executives in transition for 20 years, I also regularly hear stories about how difficult it is to successfully merge organizations and how often mergers either fail or create less than optimal results because of missteps in the executions of how companies are integrated. Many if not most “mergers” are really acquisitions; part of the difficulty of integration is in the sensitivity of “adopting” a

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