Your social media checklist for your employer brand might look something a little like this:
Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check.
While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management.
What community management is and why you should care.
Community management simply refers to talking back to anyone who comments on your posts, posts to your page, tags you in posts, or messages your page. If they talk to you and you’re talking