The Impact of Impression Management on Personal Branding

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I love getting questions from HR Bartender readers. This one was a bit challenging.

What is the link between personal branding and impression management? I am working on a research project and need to know the connection between them. I hope you could answer my question. Thank You.

I must admit, I had not heard of the term “impression management” before, so I Googled it and found that Impression management, first conceptualized by Erving Goffman in 1959, is a conscious or subconscious process in which people attempt to influence the perceptions of others about a person, object, or event. They do so by regulating and controlling information in

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