Adding content to your hiring process can seriously differentiate you from other hiring companies and give candidates a better experience.
Content can range anywhere from interactive landing pages, to blog posts, to social media posts. More commonly in recruiting, content takes the form of culture videos and interview preparation guides.
Unfortunately, content is rarely used to engage and inform candidates. Most attention is placed on using content to attract candidates, yet that is still limited to videos and elaborate careers pages.
Content That Works
First, not all content works for every hiring process or every type of