Measuring employer brand has always been viewed as a challenge. Everyone understands the importance of building the brand, but few know where to start when it comes to measuring its success. Those that try all seem to have a different process.
Don’t let the ambiguity or complexity scare you off. It is far simpler than we make it out to be.
The key to creating any recruitment metrics is knowing your business goals. What is most important to achieve the results your business needs? By clearly defining your goals, you can identify ways to measure your brand’s impact.