The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

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Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy.

Therefore, one of the must-haves for your applicant tracking system is the capability for you to create email campaigns to send to candidates. At the very least, your ATS should have the ability to export your candidates’ names and emails into an .xml file (which can

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