The 3 key employer brand elements that attract and retain talent

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Yes, pay, benefits and culture are critical when it comes to attracting and retaining top talent. But an employer’s brand also plays a vital role. Matt Handford, the SVP of People for Hootsuite, the world’s largest social media monitoring platform, explains the key elements of a company’s brand strategy — and how such a strategy can be an invaluable part of attracting and retaining talent.

In a world where attracting and retaining talent is one of the core issues facing companies today, what steps can be taken for an employer to be strategically positioned to leverage the best talent

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