Browsing Twitter one day I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted, bullet-pointed content lifted straight from a job description.
As someone who writes recruitment communications copy for a living, I decided to ask the advertiser why, as a leading light in their field, they saw fit to post such a dull, boring and totally