Technology in Recruiting: How is Programmatic Advertising Like Billboards (Only Much Better)


Roadside billboards. Most of us pass by them every day, perhaps seeing dozens. You might even be in a market where you see the electronic boards that rotate (usually right before you’ve captured the key message you were intended to receive). While historically recruitment ads have rarely been displayed in this format, given the tight labor market, it’s starting to happen. I can think of three job ads on billboards I’ve noticed from the car in the past few weeks.



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