Talent10x: What Goes Into a Company Re-Brand?

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When a company re-brands, what happens?

That’s the focus of this week’s episode of Talent10x, as Talent Economy‘s Frank Kalman and Workforce’s Rick Bell interview Joe Weinlick, senior vice president of marketing of Nexxt — formally Beyond.com — about the company’s recent re-branding effort and what it meant for the company’s ability to recruit and retain talent, as well as its positioning in the market.

Talent10x is a podcast originally posted on Workforce’s sister publication Talent Economy. 

Listen here or subscribe to Talent10x on iTunes or Stitcher. Also, to get more Talent Economy coverage,

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