Every year in October, “Customer Service Week” serves as a platform to honor support professionals across industries. Customer service representatives are the front line of your business, expertly fielding inquiries, addressing concerns, and impacting future profitability. Studies show that it’s up to 25 times more expensive to acquire a new customer than it is to retain an existing one, and loyal customers are worth up to 10 times the amount of their initial purchase. Poor service, on the other hand, is responsible for U.S. businesses in lost sales from existing customers.
It’s clear that ensuring a positive customer experience isn’t