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Taking a Personalized Recruitment Approach: How to Appeal to Individual Interests

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As recruiters, we are at an interesting and pivotal crossroads. On one hand, thanks to technological innovation and educational advancement, recent graduates and those just entering the workforce are some of the most qualified, educated professionals we’ve ever seen. On the other hand, competition is fierce for their skills and as such, we’re often the ones reaching out to a prospective employee to field availability and interest.

So, how do we help our company stand out above the rest? How can we convince a prospect that he or she should abandon all other offers and take the one that we’re

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