If automakers want to boost sales, they must cater to a different set of interests and concerns.
Tag: Marketing
Lessons from the Bud Light Boycott, One Year Later
Six factors that make a brand more susceptible to consumer backlash.
Put Marketing at the Core of Your Growth Strategy
Three ways to use marketing as a lever for growth, according to McKinsey research.
How Local Businesses Can Compete with Larger Rivals
Community engagement can help to set you apart.
The Future of Marketing Is Intergenerational
Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.
The New Reality of Digital Nomads
Research identifies three major trends that are shaping behavior among this group, with implications for brands.
Maintaining Customer Loyalty in the Face of Inflation
Five trust-building strategies.
How to Build a Start-Up — Without VC Funding
If you’re trying to grow a business without a lot of resources, this episode is for you.
You Need More Than Data to Understand Your Customers
It’s about building deeper relationships, not simply gathering more information.
What Founders Get Wrong about Sales and Marketing
For early-stage startups, sales and marketing are crucial for gathering customer feedback.
Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
How should the fashion company scale its adaptive fashion line?
How AI Can Help Sales Teams Craft More Personalized Pitches
Historically, creating relevant messaging required a lot of leg work and research. New tools make it much easier.
5 Ways Marketing and Sales Leaders Can Embrace GenAI
A survey of over 600 business leaders from large U.S. companies suggests they’ve been reluctant to do so.
To Prove Your Company Isn’t Greenwashing, Endorse Smart Regulation
It’s the best way to show consumers that you practice what you preach.
The Risks of Rebranding
Brands are constantly changing to “stay fresh,” but that’s often a mistake.