Taco Bell Launches New Employer Branding Campaign

Start with us, Stay with Us. That’s the new employer brand slogan that Taco Bell will be using to support its hiring initiatives as it moves to hire 100,000 new workers in the next 5 years. The restaurant chain is also partnering with Roadtrip Nation to capture the stories and career paths of current employees and alumni of Taco Bell. The new recruitment marketing effort is designed to keep more of its workers and help them rise through the ranks via career-building and education programs.

“Our planned growth over the next six years is going to help us reach $15 billion in global system sales by 2022,” said Brian Niccol, Chief Executive Officer at Taco Bell. “With that comes the need to attract and retain top talent so that we’re continuing to deliver the best customer experience possible.”

“We understand that Taco Bell is a first job for a lot of people,” said Frank Tucker, Chief People Officer at Taco Bell. “Whether they want to start with us for a year or stay with us for life, we feel it’s our responsibility to make sure we’re offering benefits and programs that create innovators and leaders for our communities inside and out of our restaurants.”

See Employees in Action

As part of the story capture effort, employees, current and prospective, will be able to see real steps of how to get to their goal position, whether that’s managing an entire Taco Bell restaurant, working in the award-winning marketing department at headquarters, or taking skills to another industry altogether.

“As a business that’s fueled by the energy and passion of people serving people, our team members are our front line and biggest brand ambassadors,” said Tucker. “It’s often a job that kickstarts someone’s career and future success, so we’re excited to team up with Roadtrip Nation to inspire and show our team members how these invaluable skills can get them to their highest aspirations in life.”

You can read some additional information via this press release. Below is an infographic that was produced to highlight its career/hiring aspirations.

taco bell jobs

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