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Special from #SHRM2018: the HR Challenges of Competitive Abundance, Differentiation Decay

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We’re in an age of “competitive abundance,” says Rusty Lindquist, Vice President of Strategic HR Insights at BambooHR, exacerbated by “differentiation decay.” Lindquist offered his thoughts at SHRM’s Annual Conference and Exposition, held recently in Chicago.

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Differentiation Decay

Once your organization finds a meaningful differentiation from your competitors, your advantage soon suffers from “differentiation decay.” At the beginning, companies succeed based on the perception that their differentiation is “remarkable,” Lindquist says, but over time the perceived value decreases to “expected.”

Competitive Abundance

And it’s harder and harder to delay the decay, says

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