“Snaplications” Are a Thing: How Companies Like McDonald’s and Grubhub Are Using Snapchat to recruit

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20 times a day.

That’s how often Snapchat users age 25 and under are checking the app. Safe to say, “snaps” and “stories” have become a big part of people’s lives. This is especially true for younger “digital natives,” or Generation Z — the post-millennials generation just now entering the workforce. According to a study, 81% use Snapchat every month, and 39% consider it their favorite app, compared to 23% for Instagram and 11% for Facebook.

And, employers seeking to reach a younger generation of candidates are catching on. Over the last few years, Snapchat

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