It’s been proven time and time again that millennials aren’t consuming media in the same way that past generations have. Millennials don’t watch television like they used to, and they don’t buy into traditional advertising in the same way that past generations did. Not only that, but currently television hardly advertises products that millennials have or need in their everyday life. Take for example, searching for a vape battery, one doesn’t exactly turn on the television and see an advertisement for these products! Now they can find these over their social media.
That doesn’t mean it’s impossible to sell