Salesforce’s Efforts to Engage

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Most employers are looking for better ways to engage employees—and Salesforce is no exception.

Speaking a mega-session on Tuesday afternoon titled “Building and Maintaining an Engaging Company Culture” during the opening day of the HR Technology Conference and Exposition®, Salesforce’s Senior Vice President of Employee Success and Operations David Kingsley described employee engagement as the secret sauce for achieving the tech company’s principal goal of “improving the state of the world.” (You thought I was going to say something like generating greater profits or satisfied shareholders, right?)

Kingsley recounted the story of Salesforce Chairman and CEO Marc Benioff, who learned

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