Report: Social Media Ads Are a Top Choice for Candidates

Technology can provide a better experience for today’s jobseekers, provided it is tailored to candidates and combined with an in-person approach, according to new research from ManpowerGroup Solutions. Part of that research mentions social media advertising as a key tactic in talent attraction. Social ads are a highly underutilized strategy among many employers. 

Not all new HR technologies are created equal. Social media ads are further ahead on the adoption curve by candidates. While only 17% of global candidates have used a smartphone app to search or apply for a job and only 11% have participated in a virtual job fair, texted with a company or chatted on an employer website,

31% of candidates have clicked on a job-related social media ad. The high rate of engagement with social media ads suggests even passive candidates can be lured to click on targeted job advertisements even when they might not actively be looking for new employment.

If Early HR Tech Adopters are the predictors of new tech behaviors among candidates, social media ads and smartphone apps will be the most utilized HR technologies in the future.

Among Early HR Tech Adopters, job-related social media ads are twice as popular: 73% of them have clicked versus just 31% of average candidates. 3.5 times more Early HR Tech Adopters use smartphone apps to search and apply for jobs (61% versus 17% global average).

With so much time being spent on social media and its increasing usage as a platform for news and other information, it is not surprising that ads on social media have become a key new way of reaching candidates.

Technologies such as site retargeting (serving up ads based on a user’s browsing history) and contextual retargeting (serving ads based on online articles read) are making predictive algorithms more effective and efficient. Users now see more ads that fit their skills and interests. These technologies can also provide organizations with data and analytics that enable them to improve recruitment strategies.

Click here to download the report, SiriTM, Find Me a New Job. Why Employers Should Adopt A High-Touch/High-Tech Approach to the Job Search


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