Recruitment Marketing 101

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Recruitment Marketing includes different processes used for building and communicating organization’s Employer Brand and Employee Value Proposition. The goal of every recruitment marketing strategy is to attract and hire top talent. Recruiters that already haven’t, should get familiar with Recruitment Marketing best practices.

Defining Recruitment Marketing

Recruitment Marketing is the process of nurturing and attracting talented individuals at every touch-point of their journey using marketing methods and tactics. It has emerged as an HR buzzword. However today, it is considered as a must-have recruiting strategy.

The main 4 goals of every recruitment marketing strategy are to

make potential candidates aware of

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