There is currently little doubt among strategic recruiting leaders that recruiting must become more like corporate marketing. That’s because among the hierarchy of business functions, marketing receives much stronger executive support and multiple times more funding than recruiting. If you’re curious why the corporate marketing approach is so much more strategic and impactful, it is because it emphasizes data-driven decision-making, market segmentation, powerful branding and being customer-centric.
When recruiting adopts a marketing approach, significant changes happen in employer branding, prospect attrition, and selling candidates. This in turn generates many benefits. They include a reduction