Recruiters Are Not Marketers

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When the concept of recruiters thinking more like marketers was first thrown around as a concept in the early 00’s, as a recruiter I thought it sounded great. It made recruitment seem sexier, so I thought, “yeah, let’s be marketers!” A lot of recruiters I’ve met didn’t actually plan to be a recruiter as a child, so it’s easy to believe, or at least understand, why the idea that recruiters should be more like marketers appeals to people — just like it did to me.

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