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Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

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Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals.

At first glance, vanity metrics and actionable metrics appear identical. However, vanity metrics’ worth is only skin deep, while actionable metrics provide deeper insight. The volume of data companies can access in the digital age is overwhelming, and interpreting the meaning of these figures can be even more daunting. So, how do you decide which metrics to incorporate into your evaluation strategy? By keeping one rule in your strategic arsenal.

If you can’t act on it or make decisions based on

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