Pick a strategy path: sourcing or advertising

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Sometimes it’s useful to step back and generalize a little. I believe the appropriate cliche is ‘you can’t see the forest for the trees‘. Whatever. Let’s just say that if you don’t have a good guiding principle for what your business is about, you may end up flailing around (witness Monster during the endless years before its acquisition by Randstad).

Most companies in our industry specialize in either advertising or sourcing. Now, before you start correcting me, let me explain.

Those that focus on advertising are in the business of promoting job ads (and employers) to candidates. They do this in a variety of

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