A good job ad gets your attention. It peaks your interest. Something like…..
“Great opportunity for an experienced widget maker”
Then it will state the critical information. The main idea is to peak interest and give the critical requirements that you are looking for. You want the right candidate to recognize that they fit and generate enough interest for them to want to explore it and find out what makes it a great opportunity.
If an ad goes over the top it sounds fishy, less trustworthy, and it may contain something that turns off the right candidate. Some ads sell