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Optimizing job descriptions

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Job Descriptions have been a punching bag for decades with little movement until now.

The failure to create a fresh approach to a Job Description (JD) is that critics (IMHO) don’t recognize that the JD is a foundational document with a standard that has everything to do with determining the value of a role and nothing at all to do with marketing it to a candidate.

We need some new nomenclature. We now have skilled Recruitment Marketing and Employment Branding expertise heavily embedded in almost every Fortune 500 Talent Acquisition function (or easily accessed by partnering with external

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